Reality TV is all about the competition nowadays. That sounds like an obvious thing to say, but…hear me out. You get the odd one, like People Who Are Just Lovely About Each Other’s Baking where they’re quite nice and saying goodbye to someone in one of the weeks is genuinely tough because they’re such chums. Maybe that’s because it’s British and their concept of drama is a bit different.
Still, all the billboards for People Who Are Nasty About Each Other’s Cooking (PWNAEOC) are pretty focused on the competitive side. I know Melbourne signwriters have to work with what they’re given, so it’s not the signage company’s fault. The networks are the ones who really need to reign it in, because that’s a direct culture of negativity beaming into cars travelling along the freeway. I wonder what my daughter thinks when she sees a big billboard advertising PWNAEOC on weeknights, and it also has one of the nastier contestants featured. Her name is…Perona? Patricia? Pangea? Anyway, they all her the Financial Falcon, because she’s a financial planner but is also really quite vicious and swooping with her comments. And now she’s the designated villain, because even reality TV needs that kind of thing apparently. Maybe Pangea is really just a nice girl in real life, you know? It could be camera trickery.
To be fair, that’s not the only kind of outdoor signage on the market. There are other couples in the competition, and they’re pretty nice sometimes, some of them, maybe. Or at least, the signs call them by nicer names and imply that they’re in it for the fun. Can’t we all just be in it for the fun? You know, like in PWJLAEOB. Such a nice show, without any dramatic musical cues when someone’s chicken tenders turn out to be a bit stringy. I want to see some quality Melbourne outdoor signage that highlights the skills and contributions of the contestants, not playing up how they’re going to cause trouble. I should write to the network.
-Byron
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